Why Employers Choose True Choice Benefits

Plan Analysis & Design

Proven key to saving Employers and Employees on premiums and healthcare costs.

Customized For Each Client

Our approach combines an analysis of your current benefits and a thorough understanding of your company’s unique needs.  Armed with the right information, we work hard to uncover and develop solutions that make your ideal benefit package.

Dedicated Service

We strive to serve our clients in the manner most appropriate to their needs.

Assisting You Every Step of the Way

We assist with on-site plan implementation and continue our service throughout the plan year by helping with new enrollments, terminations, billing, difficult claims, timely and proactive renewals, and more.

Valuable HR Resource Tools

Our primary objective is to help our clients keep their benefits running smoothly!

Stay Productive & Compliant

We give clients access to award-winning online HR support that contains hundreds of resources necessary to manage employees and their benefits programs, such as employee handbooks and forms, or information on new legislation, laws, and trends.

Educating Our Clients is our Top Priority

True Choice Benefits LLC is well-known for specializing in consumer driven health strategies for employers, individuals and families throughout the state of Arizona. Consumer driven health (or CDH) is becoming increasing popular, especially with the recent changes in the health insurance and healthcare industry caused by the Affordable Care Act.

It is imperative in today’s market to select an Agent that knows what’s going on in the industry.  True Choice Benefits LLC has always operated under the philisophy that it is important to stay educated and informed on current products, trends, legislation and innovations that impact our clients.  Our top goal is to help our clients better understand their benefit choices, whether employer provided or individually purchased, and make educated decisions that serve their unique situation in the best way possible.

An important message from Shelly Winson about health insurance.

Many individuals are finding it difficult to pay for healthcare, even with health insurance, and employers are looking for more affordable options to help fill-in gaps in coverage caused by healthcare reform.  We can help!

Reviews from some of our highly valued clients.

“Shelly is an expert in her field with a never-ending passion that helps her stay up on all the medical benefits reform going on right now. I would trust her to advise you on the best options available to you and your employees and educate you while giving the best service all at the same time.”

Cristi McMurdie, McMurdie Law Office & A-1 Mediation Services
“Shelly is an excellent resource for health care coverage. She took the time to fully explain the options available to my business and was ready to answer all of the questions we had. I would recommend her for individual or group coverage needs.”
Jeff Gorden CCIM, Eagle Commercial Realty Services
“Shelly was extremely patient and took alot of time explaining the pros and cons of different health care providers. I feel I’ve made the RIGHT choice in using her company to provide me with the BEST resources out there. Thanks for your expertise!”
Marie Brown, Bowdacious Creations

We work with employers in a variety of industries.  Here’s a sampling of our customers!

  • Advertising
  • IT Consulting
  • Promotional Items
  • Architecture/Engineering
  • Legal Services
  • Property Management
  • Beauty Consulting
  • Medical Services
  • Real Estate
  • Dental Care
  • Mortgage Services
  • Restaurants
  • Education
  • Plumbing
  • Retail Sales
  • Heating & Air Conditioning
  • Pool Services
  • Salon Services
  • Home Services
  • Printing
  • Wealth Management


Certified Benefit Consultant

Registered Health Underwriter


Registered Employee Benefit Consultant


  • Chandler Chamber of Commerce (has served on the Board of Directors)
  • Ahwatukee Foothills Chamber of Commerce
  • National Association of Women Business Owners (has served on the Board of Directors)
  •  Local First
  • Arizona Association of Health Underwriters (has served on the Board of Directors)
  • National Association of Health Underwriters
  • National Association of Alternative Benefit Consultants


Consumer Driven Health Care Certified

Wellness Certified

Self Funding Certified

Voluntary Worksite Certified

Patient Protection and Affordable Care Act Certified

Upcoming Events

A sampling of our top-rated carriers