We Specialize in Consumer Driven Health Strategies

True Choice Benefits LLC is an Arizona insurance agency specializing in consumer driven health strategies, for employers, individuals and families. Founded by Shelly Winson, with 25+ years experience in the benefits field, we bring a fresh perspective to the health care discussion.  We help people understand the broad range of choices available and make decisions about what’s best for their unique situation.

What is Consumer Driven Health?

Consumer Driven Health, called CDH, is all about helping people take control of their own health and health care expenses. This strategy combines a qualified health plan with robust health and wellness tools and tax-free account-based benefits. The end result is a more educated consumer with a benefit program that provides health care security today, and for the future. Employer groups, individuals and families can all benefit from a CDH philosophy.

We Strive to Treat Others As We Wish To Be Treated

Our Mission is to help employers, individuals and families achieve health care security through professional expertise, advocacy and compassionate service.

Our Vision is that every American will be protected from catastrophic health care expenses through appropriate health insurance and tax advantaged services, assisted by licensed, experienced benefit professionals who are members of the National Association of Health Underwriters.



Our Core Values

We are actively involved in the legislative process in Arizona and nationally, in support of small business issues.

We serve people, with an understanding of their unique situation, needs and desires.

We are driven by a desire to serve our customers in the manner most appropriate to their needs.

We stay informed on current products, trends, legislation and innovations that impact our clients.

We are willing and able to adapt to the ever-changing health care environment, and help our clients adapt through education and guidance.

We treat our partners and clients respectfully and openly, and do what we say we’re going to do.

Our Team of Benefit Professionals



About Shelly

Shelly is dedicated to helping people better understand their benefit choices, whether employer provided or individually purchased, and make educated decisions that serve their unique situation in the best way possible. With 25+ years experience in the field, she has embraced the consumer driven health philosophy as a solution to the health care and health care funding problems many people are experiencing. Knowledge being key, Shelly has earned many professional certifications and designations and uses that depth of knowledge to help people comprehend the multitude of choices available. She is active in the Arizona chapter of the National Association of Health Underwriters, who’s goal is to improve the health, financial, and retirement security needs of Arizonans through education, and advocacy. She is also a former Board Member for the Chandler Chamber of Commerce and the National Association of Women Business Owners.



Diana is a licensed Health and Life agent with 30 years’ experience in the employee benefits industry. In June 2021 she joined the team at True Choice Benefits to provide support to our clients and staff. She has in-depth knowledge of Affordable Care Act plans, rules and regulations along with grandfathered and grandmothered insurance plans. Her strength is in providing professional, personable assistance with employee changes, claims issues, billing issues and general service questions. She has also built strong relationships with the insurance carriers and TPAs with which we work so she can negotiate the best results for our clients.